About Me

I've spent more than 25 years in marketing and media, watching the industry transform from traditional media to search, digital, social, programmatic, analytics and now AI.

Along the way, I've worked inside large organizations, managed significant media investment, built teams, negotiated with agencies and vendors, and ultimately spent 12 years building and operating my own marketing agency.

What I've learned is that great marketing isn't about chasing the newest channel. It's about understanding the customer, identifying the business problem, building the right strategy and having the discipline to measure whether it worked.